Vision, values and aims

The Dons Trust Vision:

To successfully continue the greatest story in English football as a proudly fan owned and ambitious club at the heart of its community.

To support this vision we have developed a number of values:

  • Collaboration – One Club
  • Ownership
  • Resilience
  • Trust
  • Constant Improvement

Our aims include:

  • Championship Football
  • Be widely recognised as pioneers in player development.
  • Financially sustainable. Reinvesting profits.
  • Become the UK’s number one community club.
  • Expand Plough Lane and transform our training facility.

Last updated 16/01/24, corrections to reflect the strategy review from 2021