Our goal, values and strategic priorities

Our goal

To achieve promotion to the Championship as a financially sustainable, fan owned, community club.

Our values

  • Togetherness.
  • Resilience.
  • Constant Improvement.

Our strategic priorities

  1. Fans – Grow our membership (ownership). Engage & ignite our local community & international fanbase.
  2. Players – Prioritise the development & progression of the academy, home-grown & young players.
  3. Investment – Grow matchday & non-matchday revenue.
  4. Sustainability – Continuing debt management & reduction.
  5. Facilities – Training ground development & Plough Lane expansion

Last updated 14/06/24