Vision, values and aims

The Dons Trust Vision:

To maintain supporter ownership of a successful, financially stable, professional football club playing at the heart of our communities.

To support this vision we have developed a number of values:

  • Passion and commitment
  • Integrity
  • Open and honest communication
  • Involving people in decisions
  • Respecting other people’s opinions


We will not forget the past, but will look to the future.

Our aims include:

  • Continued Trust ownership
  • To ensure sound financial management and governance
  • To operate as a genuine community club
  • Deliver a ‘one club’ approach to player development and progression
  • Improve communication
  • Improve fundraising


Last updated 24/04/23